Internet Asks: "Matcha Drinks Starbucks"

Starbucks, a global coffeehouse giant known for its vast array of beverages, has consistently stayed at the forefront of beverage trends. One of its standout successes in recent years has been the inclusion of matcha-based drinks. The green, finely milled tea powder that originates from Japan has seen a meteoric rise in global popularity, and Starbucks has masterfully ridden this wave. But what has caused this surge in the popularity of Starbucks' matcha drinks?

sponsored links



From Zen Monasteries to Starbucks Counters

Matcha, a traditional Japanese green tea powder, is derived from the leaves of the Camellia sinensis plant. Unlike other teas, where the leaves are steeped and discarded, with matcha, you consume the entire leaf. This process ensures you're drinking a powerhouse of antioxidants, amino acids, and other beneficial nutrients. Historically, matcha has its roots in Zen Buddhist ceremonies. The ritualistic preparation and consumption of matcha was a meditative process, symbolizing peace, harmony, and happiness. Fast forward to today, and this once sacred drink is now a mainstream favorite. Its vibrant green hue adds a visual appeal, making it a favorite for social media snaps. Additionally, matcha is packed with antioxidants, especially catechins, which have numerous health benefits, from boosting metabolism to enhancing mood and concentration.


Starbucks' Matcha Magic

Starbucks recognized the potential of matcha early on and introduced the Matcha Green Tea Latte, a harmonious blend of sweetened matcha and milk. Its immediate success paved the way for more innovations:

  • - Iced Matcha Green Tea Latte: For those who prefer their drinks cold, this offers the same delightful taste as its hot counterpart, but with a refreshing twist.

  • - Matcha Green Tea Crème Frappuccino®: Combining the creamy texture of a frappuccino with the earthy notes of matcha, this drink became an instant hit among those looking for a sweet yet balanced beverage.

  • - Matcha Lemonade: A zesty merger! It's where the East meets West in a beverage – the traditional matcha flavor profile gets an uplift with tangy lemonade.
  • - Custom Creations: Starbucks' customization options allow patrons to create their unique matcha-infused drinks, such as the Matcha Pink Drink or Matcha Chai Fusion, blending the robust flavors of tea and spices with the serene undertones of matcha.


sponsored links

Why The Surge in Popularity?

  • 1. Health Benefits: Matcha is a powerhouse of antioxidants, especially catechins, known for combating cell damage. It also boosts metabolism, provides a calm alertness due to a combination of caffeine and L-theanine, and has been linked to various other health benefits. In a health-conscious era, such attributes make matcha a preferred choice.

  • 2. Instagrammable Moments: The bright green hue of matcha drinks is undeniably eye-catching. In the age of social media, where aesthetics matter, matcha beverages have become a favorite subject for Instagram shots, further fueling their popularity.

  • 3. Versatility: Matcha's distinct earthy flavor pairs surprisingly well with various ingredients. Whether it's combined with milk, lemonade, or even coffee, matcha retains its unique taste, making it a versatile ingredient for drink experiments.

  • 4. Global Fusion: The fusion of Eastern traditions with Western preferences has been a hallmark of global culinary trends. Matcha drinks at Starbucks represent this fusion, appealing to those who seek both novelty and authenticity in their beverages.


In Conclusion

Starbucks' inclusion of matcha in its menu isn't just a trend—it's a reflection of the world's growing interest in traditional beverages that carry both taste and health benefits. While matcha has deep-rooted cultural significance in Japan, its transition into the mainstream coffeehouses worldwide, led by Starbucks, demonstrates the power of globalization and the blending of culinary cultures. Starbucks has not only introduced the world to matcha's earthy charm but has done so while maintaining a balance between authenticity and modern preferences. In an age where every sip and bite is both an experience and a statement, matcha drinks from Starbucks stand as a testament to evolving global tastes rooted in tradition.

Note: The information provided in this article is intended for general knowledge and entertainment purposes only and should not be taken as professional advice. Readers are encouraged to verify any information and consult with a nutritionist, dietitian, or other professionals regarding health and dietary concerns. The opinions expressed here are based on available resources up to the last update and may be subject to change based on new findings or changes in Starbucks' offerings.


sponsored links



1. Starbucks. Matcha Tea Latte.

2. WebMD. Health Benefits of Matcha.

3. Medical News Today. Does matcha have caffeine in it?.

4. Women's Health. Does Matcha Have As Much Caffeine As Coffee? Here’s What To Know.

5. Starbucks. Matcha Crème Frappuccino® Blended Beverage.

6. Starbucks. Iced Matcha Lemonade.

7. Starbucks. Iced Matcha Tea Latte.

8. Live Japan. Matcha: Understanding Japan’s Powdered Green Tea.

Ready to level-up?

Create meal plans 10x faster, follow up with your clients through our mobile app, and never struggle with meal planning or recipe management again.